The "gift of creativity" is a myth! In this session, you’ll discover your own creativity and navigate some cases where creativity isn’t where you’d expect it to be. Through exercises and stories, we’ll explore how you can be creative in your work and in your life. Hear how pirates attacking ships in the fog leads to innovation, how a frustrated MBA student changed the world, and why you probably can't draw (but can learn). By the end, you'll know that SQL reports are just as creative as the great American novel or a masterpiece of a painting.


  • Steven Lipton, CIO, Scientific Device Laboratories

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