Attend this session to hear an introduction of the SAP C/4HANA suite to enable a next-generation customer relationship management suite: unified user experience, central master data services (for example, golden customer record), simple extensibility with Kyma, end-to-end processes, embedded artificial intelligence and machine learning plus cross-application analytics, central platform services, and open ecosystem.

Key takeaways:

  • Understand SAP CX Strategy and Vision
  • Understand how we will bring the SAP C/4 HANA Suite to the next level
  • Understand our plans wrt key initiatives such as end-to-end processes, harmonized UI, common master data services, suite intelligence and analytics, platform services, extensibility and integration, open ecosystem


Alexander Schroeter, VP and Global Lead, Service Industries, Telco, and High Tech, SAP Customer Experience


  • Intro: 3:00
  • Experience Economy: 4:45
  • Harmonized User Experience: 11:00
  • End-to-End Processes: 13:00
  • Business and Master Data Services: 16:40
  • SAP C/4HANA Foundation: 20:00
  • Suite Intelligence and Analytics: 26:30

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