Now more than ever, it is impor­tant to under­stand your cus­tomers and how to engage with them. Whether it’s being able to deliv­er a per­son­al­ized expe­ri­ence, pro­vide the data pri­va­cy that cus­tomers need, cap­ture and under­stand their feed­back, or build trust for ongo­ing rela­tion­ships, SAP pro­vides the solu­tions need­ed to cre­ate mean­ing­ful expe­ri­ences with your customers.

Join us for a series of web­casts where you will learn about the strat­e­gy and road map for SAP’s Cus­tomer Expe­ri­ence prod­uct port­fo­lio, as well as the cross-prod­uct solu­tions need­ed to sup­port them, includ­ing user expe­ri­ence, intel­li­gence and ana­lyt­ics, ser­vices and sup­port, and cloud operations.

This web­cast will high­light our intel­li­gent Qualtrics Cus­tomer Expe­ri­ence solu­tion which cov­ers all aspects of cus­tomer expe­ri­ence man­age­ment, from the col­lec­tion of mean­ing­ful data and their eval­u­a­tion, to analy­sis from which con­crete options for action can be derived. For decades, orga­ni­za­tions have relied on so-called oper­a­tional data (O‑Data) for busi­ness deci­sions from costs, account­ing, and sales. How­ev­er, to under­stand all the rea­sons for cus­tomer deci­sions, one must also under­stand the emo­tions and needs of the cus­tomers. We call this infor­ma­tion expe­ri­ence data (X‑Data). 

Key take­aways:

• Hear a port­fo­lio overview of SAP CX with Qualtrics, dif­fer­ent ​“Voice of Cus­tomer” use cas­es and the vision.
• Gain insight to the strat­e­gy and road map.
• Dis­cov­er what hap­pens when you com­bine the X’s with the O’s in an ​“expe­ri­ence man­age­ment” pro­gram for CX.

Time­stamps:

• Expe­ri­ence Man­age­ment- 2:45
• SAP CX and Qualtrics: Con­nect­ed Today- 10:31
• Syn­chro­nize user pro­files- 12:48
• Cus­tomer data pri­va­cy- 15:51
• Demo- 20:28
• Sim­pli­fy sales process­es- 24:16
• Case study: Sig­ma Health­care- 31:45
• Road Map: 2020 and beyond- 33:00