SAP Trade Promotion Management (TPM) was supposed to have “enabled” our sales team with promotion management. The old UI was a burden and drove users back to Microsoft Excel. Our team built custom apps in SAP UI5 based on SAP Fiori design principles. A user summed up the UX makeover: “It is like I upgraded to a new iPhone from an old mobile.” 

Target audience:

  • Technical Associates (those looking to learn how to use products efficiently and effectively) 
  • Managers (those tasked with driving operational efficiency and organizational initiatives)


  • Santhosh Kaluvala, Newell Brands
  • Courtlan Whiten, Newell Brands

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