ASUG Podcasts
Get to Know David Robinson, President of SAP North America
Jim Lichtenwalter Feb 15, 2026
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This week on ASUG Talks, Geoff Scott, ASUG CEO & Chief Community Champion, sits down with the new SAP North America President, David Robinson. During their conversation, the two dive into David's background, responsibilities, and thoughts about IT innovation within the North American customer base. 

Key Highlights

  • How David is working to help customer obtain--and maintain--a "persistent innovation state"
  • The ways AI is reshaping ERP software
  • How software evaluation and purchasing are moving beyond RFP-driven processes

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