ASUG Podcasts
Feb 15, 2026
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Get to Know David Robin­son, Pres­i­dent of SAP North America

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This week on ASUG Talks, Geoff Scott, ASUG CEO & Chief Com­mu­ni­ty Cham­pi­on, sits down with the new SAP North Amer­i­ca Pres­i­dent, David Robin­son. Dur­ing their con­ver­sa­tion, the two dive into David’s back­ground, respon­si­bil­i­ties, and thoughts about IT inno­va­tion with­in the North Amer­i­can cus­tomer base. 

Key High­lights

  • How David is work­ing to help cus­tomer obtain – and main­tain – a per­sis­tent inno­va­tion state” 
  • The ways AI is reshap­ing ERP software
  • How soft­ware eval­u­a­tion and pur­chas­ing are mov­ing beyond RFP-dri­ven processes

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