Wel­come to 2024, SAP enthu­si­asts! I couldn’t be more excit­ed to kick off the new year with exhil­a­rat­ing news: ASUG Tech Con­nect will return this fall, big­ger and bet­ter than before.

Fol­low­ing last year’s tremen­dous­ly suc­cess­ful debut of this des­ti­na­tion event for the SAP prac­ti­tion­er com­mu­ni­ty, we’re thrilled to announce its future as a dynam­ic col­lab­o­ra­tion with SAP — a reimag­ined, redesigned, cus­tomer-cen­tric expe­ri­ence for the North Amer­i­can tech audi­ence. We’ll col­lab­o­rate even more close­ly with SAP and part­ners in 2024, bring­ing you even more best prac­tices, sto­ries, and points of view from your fel­low mem­bers in the SAP community. 

We have entered into a foun­da­tion­al­ly dif­fer­ent world these past few years, one shaped by cloud migra­tion, the impor­tance of SaaS, and the emer­gence of arti­fi­cial intel­li­gence. To put these tools in place, inno­vate faster, and accel­er­ate adop­tion, SAP cus­tomers need to start from a com­mon cloud plat­form: SAP S/4HANA.

But mov­ing to the cloud will require more than repur­pos­ing lega­cy cus­tomiza­tions and con­fig­u­ra­tions — it will involve clean data, busi­ness process trans­for­ma­tion, and care­ful analy­sis of what lega­cy cus­tomiza­tions are tru­ly dif­fer­en­ti­at­ing and direct­ly dri­ving busi­ness val­ue. A return-to-stan­dard approach is more than just the best path to effec­tive­ly lever­ag­ing AI in the cloud — it’s the key to effec­tive­ly edu­cat­ing and empow­er­ing the next gen­er­a­tion of SAP talent.

The strength of the ASUG com­mu­ni­ty is our col­lec­tive abil­i­ty to see beyond where we are today and under­stand where we are going. If you want to be on the ground floor of inno­va­tion, get involved in your local ASUG Chap­ters. Start these con­ver­sa­tions ear­ly and con­tin­ue them year-round, through indus­try- and top­ic-spe­cif­ic com­mu­ni­ty alliances, vir­tu­al town halls, web­casts, and more.

ASUG Tech Con­nect will com­bine two of our areas of exper­tise — tech­nol­o­gy and com­mu­ni­ty — to deliv­er a unique edu­ca­tion­al expe­ri­ence for the North Amer­i­can audi­ence, one we believe will pow­er our mem­bers’ SAP tech­nol­o­gy projects for years to come. With SAP col­lab­o­rat­ing with us on this year’s ASUG Tech Con­nect, expect to max­i­mize your SAP invest­ment like nev­er before. 

At ASUG, we rec­og­nize the incred­i­ble pow­er that can be unlocked from bring­ing the SAP com­mu­ni­ty togeth­er to learn, con­nect, and grow in per­son. Expe­ri­ence that pow­er for your­self, and join us Novem­ber 12 – 14 in West Palm Beach, Flori­da, for an unpar­al­leled SAP inno­va­tion jour­ney. Mark your cal­en­dars, secure your spot, and unlock the poten­tial of SAP this November. 

Geoff Scott is CEO & Chief Com­mu­ni­ty Cham­pi­on at ASUG.