This content was presented during the Sales and E-Commerce track of ASUGFORWARD.

In the past three months, B2B commerce has been in constant flux with customer needs, supply chain challenges, and regional restrictions changing daily. Learn how American Hotel Register leveraged the SAP Commerce Cloud solution to transform the digital experience, prioritizing B2B customers’ needs to be informed and prepared to reopen their businesses.


  • Alice Sadeghian – Senior Director, Digital Marketing and E-Commerce, American Hotel Register Company
  • Tom Karels – Director, Digital Experience, American Hotel Register Company

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