Efficiently Create Predictive Models with Automated Analytics

Using SAP BusinessObjects Predictive Analytics to Identify the Right Customers for Your Marketing Campaign

Hosted by: Analytics SIG & Business Intelligence Communities

Many businesses today are using predictive analytics algorithms to determine which customers are the right ones to target for their marketing campaigns. This six-part webinar series will demonstrate in detail the end to end predictive process of how SAP BusinessObjects Predictive Analytics can implement such a scenario by going over the whole predictive process starting with data preparation, predictive modeling, the operationalization of predictive models, and consumption of predictive results with SAP BusinessObjects Lumira and SAP BusinessObjects Cloud.

The example scenario used in this webinar series takes place in a bank that is aiming to increase the adoption of their travel credit cards. The Marketing Manager of this bank has decided to launch a new marketing campaign to attract customers in applying for the travel credit card. As part of the campaign preparation process, the Marketing Manager will be using SAP BusinessObjects Predictive Analytics to identify the right group of customers to target and will be sharing these results with the rest of their team using SAP’s Business Intelligence portfolio.

In this session:

Building predictive models requires detailed knowledge of algorithms, their prerequisites, and their parameters; which takes a lot of time even for experienced data scientists. Automated Analytics enables a non-statistician to produce powerful predictive models in a short period of time. With our patented approach, focus has been placed on automating all steps of the predictive modeling workflow, shielding the user from statistical complexities without compromising the predictive performance. This webinar explains how business users and data scientists can use Automated Analytics to build and verify models that would usually take a highly skilled expert a lot of time and effort to produce manually.

Join us for the rest of the series:

Speaker

Jen Fetzer, SAP

Jan Fetzer is a Product Manager for SAP BusinessObjects Predictive Analytics. In his 17 years with SAP, he held various positions in development, product management and Go-To-Market teams, focusing on SAP NetWeaver, SAP Mobile, SAP BusinessObjects and co-innovation with customers