British American Tobacco (BAT) has embarked on an ambitious new program to embed BI in the fabric of the organization, driving up user adoption and self-reliance. Attend this technical session to gain valuable lessons from the company’s journey and:

- Learn about its transformational business-led initiative to drive BI adoption using a custom information-delivery portal with workflow and value-added functionality
- Get an update on BAT’s migration to SAP BW on SAP HANA, including the information lifecycle management (ILM) solution used for nearline storage with SAP IQ in order to reduce data volumes pre-migration to SAP HANA
- Understand BAT’s considerations and planning process for deploying a logical data warehouse capable of analyzing IT “governed” data with non-IT “ungoverned” data
- Hear lessons learned and a wish list of features and functionality required in SAP BusinessObjects BI to overcome BAT’s final hurdles to BI adoption


Speaker:
Mark Cooper, British American Tobacco