Events

Learn about C/4HANA – SAP’s New Suite of Cloud-Based Front-Office “CRM” Software

Nov 8, 2018 | 1:00 PM1:57 PM CST
Online
Included with membership
C/4HANA is the new term used to refer to SAP’s port­fo­lio of cus­tomer-fac­ing, cloud-based soft­ware. C/4HANA includes SAP Mar­ket­ing Cloud (for­mer­ly Hybris Mar­ket­ing), SAP Com­merce Cloud (for­mer­ly Hybris Com­merce), SAP Sales Cloud (for­mer­ly Cloud for Sales, togeth­er with the Cal­lidus Cloud acqui­si­tion), Ser­vice Cloud (for­mer­ly Cloud for Ser­vice and SAP Cus­tomer Engage­ment Cen­ter, togeth­er with the CoreSys­tems acqui­si­tion) and SAP Cus­tomer Data Cloud (for­mer­ly Hybris Pro­file togeth­er with the Gigya acqui­si­tion). C/4HANA appli­ca­tions run on SAP Cloud Plat­form (SCP) and native­ly inte­grate with the S/4HANA back­end (includ­ing the new S/4HANA for Cus­tomer Man­age­ment CRM Add-On”), pro­vid­ing cus­tomers with an inte­grat­ed end-to-end solu­tion.

Speak­ers:

John Bur­ton, SAP