What to Expect:

The consumer products industry is at a pivotal moment. Evolving customer expectations, digital acceleration, and shifting retail dynamics are redefining how companies engage across every touchpoint. As the lines between physical, digital, and emerging channels continue to blur, organizations are rethinking traditional models and moving toward a more seamless, channel-less approach to commerce.

Joined by SAP experts and members of the ASUG Community, this conversation provides will also serve as an opportunity to better understand the priorities shaping the ASUG Consumer Products Community and preview what’s ahead for future programming and collaboration.

Speaker:

Clotilde de Mersan | Global Advisor | Consumer Products | SAP

In this ASUG Consumer Products Community Conversation, we will:

• Explore the shift toward channel-less commerce and what it means for consumer products organizations running SAP.
• Share insights into key industry trends shaping the future of omnichannel commerce.
• Highlight SAP capabilities that support operations across retailer ecosystems and digital marketplaces.
• Discuss how organizations are balancing seamless customer experiences with profitability.
• Bring forward perspectives from SAP experts and community members on challenges and opportunities in practice.

This Community Conversation is being brought to you by ASUG Communities. To find your ASUG Communities, explore here.

Suggested Resources:

• Explore your dedicated Consumer Products Resource Center to access all previous ASUG Community Conversations, resources, and materials to support your journey.
• To connect with other ASUG members, join the Consumer Products Community.
• To continue the conversation, join the Consumer Products private LinkedIn group.

If you have questions in advance of this Community Conversation, please reach out to us at communities@asug.com.