Events

Consumer Products in Focus: Rethinking Commerce in a Channel-less World

Community Conversations
May 28, 2026 | 10:00 AM – 10:52 AM CDT
Online
Included with membership

What to Expect:

The con­sumer prod­ucts indus­try is at a piv­otal moment. Evolv­ing cus­tomer expec­ta­tions, dig­i­tal accel­er­a­tion, and shift­ing retail dynam­ics are redefin­ing how com­pa­nies engage across every touch­point. As the lines between phys­i­cal, dig­i­tal, and emerg­ing chan­nels con­tin­ue to blur, orga­ni­za­tions are rethink­ing tra­di­tion­al mod­els and mov­ing toward a more seam­less, chan­nel-less approach to commerce.

Joined by SAP experts and mem­bers of the ASUG Com­mu­ni­ty, this con­ver­sa­tion pro­vides will also serve as an oppor­tu­ni­ty to bet­ter under­stand the pri­or­i­ties shap­ing the ASUG Con­sumer Prod­ucts Com­mu­ni­ty and pre­view what’s ahead for future pro­gram­ming and collaboration.

Speak­er:

Clotilde de Mer­san | Glob­al Advi­sor | Con­sumer Prod­ucts | SAP

In this ASUG Con­sumer Prod­ucts Com­mu­ni­ty Con­ver­sa­tion, we will:

  • Explore the shift toward chan­nel-less com­merce and what it means for con­sumer prod­ucts orga­ni­za­tions run­ning SAP.
  • Share insights into key indus­try trends shap­ing the future of omnichan­nel commerce.
  • High­light SAP capa­bil­i­ties that sup­port oper­a­tions across retail­er ecosys­tems and dig­i­tal marketplaces.
  • Dis­cuss how orga­ni­za­tions are bal­anc­ing seam­less cus­tomer expe­ri­ences with profitability.
  • Bring for­ward per­spec­tives from SAP experts and com­mu­ni­ty mem­bers on chal­lenges and oppor­tu­ni­ties in practice.

This Com­mu­ni­ty Con­ver­sa­tion is being brought to you by ASUG Com­mu­ni­ties. To find your ASUG Com­mu­ni­ties, explore here.

Sug­gest­ed Resources:

If you have ques­tions in advance of this Com­mu­ni­ty Con­ver­sa­tion, please reach out to us at communities@​asug.​com.