Membership

Experience the Power of Community

ASUG is the trusted community for SAP professionals to connect, learn, and solve real-world challenges, backed by one of the largest peer networks in North America.

Membership

Alt Arrow Dark

Learn

Leverage the collective expertise of the ASUG Community to gain actionable insights.

Alt Arrow Dark

Connect

Connect with peers and experts, both locally and nationally, by joining the world's largest SAP user community.

Alt Arrow Dark

Grow

Grow your career with countless leadership and public speaking opportunities available year-round.
Topics

Learn more about AI

Learn more about BTM

Learn more about Cloud and S/4HANA

Learn more about EA

Learn more about BTP

ASUG Podcasts June 7, 2026
SAP North America's President on Greenfield vs. Brownfield, AI Agent Readiness, and the Evolving Roles of SAP Professionals

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?

ASUG News + Views How the ASUG Community Supports SAP Users in Navigating, Adopting AI

ASUG News + Views SAP CX: Operationalizing Autonomous CX with Agentic Capability and Governance

Become A Member

Alt Arrow Dark
Join North America's largest SAP user community

ASUG Talks SAP CEO Christian Klein on AI, Global Volatility, and the Future of SAP Professionals

ASUG Research March 10, 2026
ASUG Research: 2026 Pulse of the SAP Customer Research

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?

ASUG News + Views May 26, 2026
How Evora Enables Utilities to Unlock the Full Value of Mobile Work Management

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?

ASUG eBook Experiences Complementing SAP: From System of Record to System of Intelligence

ASUG News + Views Your Inside Track for ASUG’s Pre-Conference Seminars at SAP Sapphire & ASUG Annual Conference 2026

Become A Member

Alt Arrow Dark
Join North America's largest SAP user community

ASUG Talks SAP CEO Christian Klein on AI, Global Volatility, and the Future of SAP Professionals

ASUG Research March 10, 2026
ASUG Research: 2026 Pulse of the SAP Customer Research

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?

ASUG News + Views October 27, 2025
Delivering SAP S/4HANA Clean Core Transformation at Scale for ConocoPhillips

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?

ASUG News + Views Breaking Down SAP's Latest S/4HANA Utilities Innovations for 2025

ASUG News + Views ASUG Research: SAP S/4HANA Adoption Trends, Insights, and Advice

Become A Member

Alt Arrow Dark
Join North America's largest SAP user community

ASUG Talks SAP CEO Christian Klein on AI, Global Volatility, and the Future of SAP Professionals

ASUG Research March 10, 2026
ASUG Research: 2026 Pulse of the SAP Customer Research

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?

ASUG News + Views November 8, 2025
TechEd: SAP Unveils SAP-RPT-1 Relational AI Model, Snowflake Integration for SAP Business Data Cloud

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?

ASUG News + Views How Corning Modernized Supply Chain Systems Surrounding Its SAP S/4HANA Digital Core

ASUG News + Views How Int4 Suite Eliminates External Dependencies in SAP S/4HANA Testing

Become A Member

Alt Arrow Dark
Join North America's largest SAP user community

ASUG Talks SAP CEO Christian Klein on AI, Global Volatility, and the Future of SAP Professionals

ASUG Research March 10, 2026
ASUG Research: 2026 Pulse of the SAP Customer Research

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?

ASUG News + Views April 28, 2026
Your Inside Track for ASUG’s Pre-Conference Seminars at SAP Sapphire & ASUG Annual Conference 2026

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?

ASUG News + Views SAP AI Champion Mukesh Kumar on the Architecture and Advancements That Make Automation a Reality

ASUG Executive Exchange Armstrong Integrates Three Acquisitions Per Year—Here’s the Playbook

Become A Member

Alt Arrow Dark
Join North America's largest SAP user community

ASUG Talks SAP CEO Christian Klein on AI, Global Volatility, and the Future of SAP Professionals

ASUG Research March 10, 2026
ASUG Research: 2026 Pulse of the SAP Customer Research

Bookmark

Enjoying this read?

Log in to save this article and keep your favorite resources in one place.
Already an ASUG member?
Insights
Events
Find Your Community
Partners
About Us

Join ASUG Login

Events

Optimizing ROI: Strategies and Technologies to Derive Greater Business Value from Existing SAP CRM Investments

Sep 16, 2015 | 11:00 AM – 11:50 AM CDT

Online

Included with membership