Consumer products companies invest heavily in trade promotions, yet much of that spend has historically struggled to deliver profitable growth. With rising costs, shifting consumer behavior, and volatile market conditions, organizations need a more intelligent and connected way to plan and execute promotions.
SAP Revenue Growth Management is SAP’s new AI-enabled, cloud-based solution designed to modernize trade promotion and revenue growth planning. It unifies financial planning, supply chain and demand planning, and account-level promotion management into one end-to-end process.
By connecting strategic planning through execution in SAP S/4HANA Cloud, the solution enables real-time insights, more accurate forecasting, and smarter promotional decisions.
Join us for a first look at how SAP Revenue Growth Management replaces legacy SAP Trade Management and supports more profitable, data-driven planning from start to finish.
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