Con­sumer prod­ucts com­pa­nies invest heav­i­ly in trade pro­mo­tions, yet much of that spend has his­tor­i­cal­ly strug­gled to deliv­er prof­itable growth. With ris­ing costs, shift­ing con­sumer behav­ior, and volatile mar­ket con­di­tions, orga­ni­za­tions need a more intel­li­gent and con­nect­ed way to plan and exe­cute promotions.

SAP Rev­enue Growth Man­age­ment is SAP’s new AI-enabled, cloud-based solu­tion designed to mod­ern­ize trade pro­mo­tion and rev­enue growth plan­ning. It uni­fies finan­cial plan­ning, sup­ply chain and demand plan­ning, and account-lev­el pro­mo­tion man­age­ment into one end-to-end process.
By con­nect­ing strate­gic plan­ning through exe­cu­tion in SAP S/4HANA Cloud, the solu­tion enables real-time insights, more accu­rate fore­cast­ing, and smarter pro­mo­tion­al decisions.

Join us for a first look at how SAP Rev­enue Growth Man­age­ment replaces lega­cy SAP Trade Man­age­ment and sup­ports more prof­itable, data-dri­ven plan­ning from start to finish.

This Com­mu­ni­ty Con­ver­sa­tion is being brought to you by ASUG Com­mu­ni­ties. To find your ASUG Com­mu­ni­ties, explore here.

Sug­gest­ed Resources:

• Explore your ded­i­cat­ed Con­sumer Prod­ucts Resource Cen­ter to access all pre­vi­ous ASUG Com­mu­ni­ty Con­ver­sa­tions, resources, and mate­ri­als to sup­port your journey.
• To con­nect with oth­er ASUG mem­bers, join the Con­sumer Prod­ucts Community.
• To con­tin­ue the con­ver­sa­tion, join the Con­sumer Prod­ucts pri­vate LinkedIn group.

If you have ques­tions in advance of this Com­mu­ni­ty Con­ver­sa­tion, please reach out to us at communities@​asug.​com.