Ses­sion One:
SAP Cus­tomer Expe­ri­ence Strat­e­gy Overview
Cus­tomers own their expe­ri­ence and engage­ment with brands, not com­pa­nies. Only by sup­port­ing a customer’s free­dom of choice will com­pa­nies ulti­mate­ly suc­ceed in build­ing strong rela­tion­ships with cus­tomers. Join this con­ver­sa­tion with the chief strat­e­gy offi­cer about the core strat­e­gy of SAP cus­tomer expe­ri­ence to sup­port cus­tomer free­dom through­out their journey.

Speak­er: Este­ban Kol­sky – Chief Strat­e­gy Offi­cer, CX Solu­tions, SAP

Ses­sion Two:
SAP Com­merce Strat­e­gy and What to Expect Next
In today’s unprece­dent­ed times, hav­ing resilien­cy in your ecom­merce plat­form is cru­cial to meet dynam­ic needs of busi­ness. You need the agili­ty to build what you need at speed with head­less com­merce and server­less microser­vices, all the while ensur­ing busi­ness con­ti­nu­ity and scal­a­bil­i­ty. Join this con­ver­sa­tion with Moritz Zim­mer­mann to hear how SAP Com­merce Cloud can help your orga­ni­za­tion become more resilient and grow.

Speak­er: Moritz Zim­mer­mann – GM and Head of SAP Com­merce Cloud, SAP

Ses­sion Three:
The Future of Cus­tomer Under­stand­ing and Engage­ment: SAP Cus­tomer Data Cloud Strat­e­gy and Road Map
Every part of your enter­prise ben­e­fits from the pow­er of trust­ed data to forge bet­ter cus­tomer rela­tion­ships. Hear direct­ly from the SAP lead­ers about core trust­ed data strat­e­gy and SAP Cus­tomer Data Cloud’s core solu­tions, includ­ing SAP Cus­tomer Iden­ti­ty and Access Man­age­ment and SAP Enter­prise Con­sent and Pref­er­ence Management.

Speak­ers: Ben Jack­son – GM and Head, SAP Cus­tomer Data Cloud, SAP
Adri­an Nash – Head of Prod­uct, SAP Cus­tomer Data Cloud, SAP

Mod­er­a­tor: David Was­com – SVP of Exec­u­tive Pro­grams, ASUG