Session One:
SAP Customer Experience Strategy Overview
Customers own their experience and engagement with brands, not companies. Only by supporting a customer’s freedom of choice will companies ultimately succeed in building strong relationships with customers. Join this conversation with the chief strategy officer about the core strategy of SAP customer experience to support customer freedom throughout their journey.

Speaker:  Esteban Kolsky – Chief Strategy Officer, CX Solutions, SAP

Session Two:
SAP Commerce Strategy and What to Expect Next
In today’s unprecedented times, having resiliency in your ecommerce platform is crucial to meet dynamic needs of business. You need the agility to build what you need at speed with headless commerce and serverless microservices, all the while ensuring business continuity and scalability. Join this conversation with Moritz Zimmermann to hear how SAP Commerce Cloud can help your organization become more resilient and grow.

Speaker:  Moritz Zimmermann – GM and Head of SAP Commerce Cloud, SAP

Session Three:
The Future of Customer Understanding and Engagement: SAP Customer Data Cloud Strategy and Road Map
Every part of your enterprise benefits from the power of trusted data to forge better customer relationships. Hear directly from the SAP leaders about core trusted data strategy and SAP Customer Data Cloud’s core solutions, including SAP Customer Identity and Access Management and SAP Enterprise Consent and Preference Management.

Speakers:  Ben Jackson – GM and Head, SAP Customer Data Cloud, SAP
Adrian Nash – Head of Product, SAP Customer Data Cloud, SAP

Moderator: David Wascom – SVP of Executive Programs, ASUG