ASUG Podcasts
ASUG Talks Live: ASUG Leaders Reflect on SAP Customers' Challenges and Focuses
Jim Lichtenwalter Jun 8, 2025
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In the second live episode recorded at SAP Sapphire & ASUG Annual Conference, Marissa Gilbert, ASUG Research Director, moderates a panel featuring several ASUG leaders: 

  • Geoff Scott, ASUG CEO & Chief Community Champion 
  • Kris Cowles, ASUG Board Member
  • Brendan Verni,  ASUG Board Member 

Using recent ASUG research as a foundation for the conversation, the group dives into the main focuses, investments, and hurdles relating to SAP technology and adoption as reported by ASUG members. 

 Key Takeaways  

  • How enterprises are keeping up with the incredible pace of change and innovation in the SAP ecosystem
  • Making sense of the consumption-based credit system that enables SAP customers to leverage SAP AI solutions 
  • The importance of prioritizing data governance as enterprises approach cybersecurity

 Related Insights 

  • Join ASUG on June 12 for a Community Conversation focused on the AI announcements and insights from SAP Sapphire & ASUG Annual Conference
  • Read our recap of the post-keynote Q&A for news outlets and analysts featuring SAP executives Christian Klein, Muhammad Alam, and Philipp Herzig 
  •  Listen to SAP CTO and Chief AI Officer Philipp Herzig articulate his vision for SAP's AI strategy and roadmap in a recent episode of ASUG Talks

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