The following My View, My Voice column was authored by Geoff Scott, CEO and Chief Community Champion at ASUG, ahead of this year's ASUG Tech Connect conference (Nov. 4-6 in Louisville, Kentucky; register here).
When I talk with members of our ASUG community, I hear the same thing again and again: “We don’t need more theory. We need practical, real-world solutions we can put to work as soon as we get back to the office.”
That’s exactly what ASUG Tech Connect has been about for three years now.
This November in Louisville, we’re bringing together SAP customers, partners, and experts for three days of hands-on learning, practical guidance, and peer-to-peer problem-solving. You’ll roll up your sleeves, get answers to your toughest questions, and leave with ideas you can apply right away.
Real Skills. Real People. Real Impact.
Here’s what makes ASUG Tech Connect so valuable:
- Keynotes with SAP leaders. We’re excited to connect live with SAP TechEd, so that global leaders like Muhammad Alam, Member of the Executive Board of SAP SE and leader of the SAP Product & Engineering board area at SAP, can speak directly to our audience, bringing insights straight from the source into our discussions in Louisville. We're also excited to welcome Walter Sun, SVP, Global Head of AI at SAP; Yaad Oren, SVP, Global Head of Research & Innovation and Managing Director of SAP Labs US; and Stefan Steinle, Executive Vice President, Global Head of Customer Support & Cloud Lifecycle Management at SAP — to name just a few thought leaders who will join us in-person on the keynote stage.
- 140+ sessions. From customer case studies to SAP road maps and hands-on labs, every session is built to show what’s working in the real world—and what you can learn from it.
- Access that counts. Sit down with SAP experts and partners for one-on-one conversations to tackle your specific challenges.
- Networking with purpose. Attendees tell us year after year that making connections is one of the most valuable parts of ASUG Tech Connect. That’s why we’ve built dedicated networking sessions where you can meet peers, compare approaches, and build relationships that last.
- Proven results. Last year, 97% of attendees walked away with insights to plan for the future, 88% gained solutions for a pressing business need, and 86% built new connections that help them deliver results back home, according to post-event surveys.
A Spotlight on Business Cases
One topic I hear about constantly is the business case. Too often, valuable projects can’t get off the ground—not because the idea isn’t strong, but because the business case didn’t land with leadership.
That’s why we’re hosting a hands-on workshop with enterprise applications consultant Joshua Greenbaum, Diginomica co-founder Jon Reed, and other thought leaders to take a practical look at how business case development has changed—and how to build one that actually gets a “yes,” in 2025 and beyond.
But that’s just one example of the value you’ll unlock at ASUG Tech Connect. Whether your focus is cloud, AI, SAP S/4HANA, or industry-specific solutions, you’ll find sessions designed to cut through the noise and help you make real progress.
Don’t Miss It
If you’ve been waiting for an event that combines the latest from SAP with real-world lessons from your peers, this is it.
Come to ASUG Tech Connect, Nov. 4–6 in Louisville, KY—the North American stop of the SAP TechEd world tour. Walk away with new skills, new connections, and the confidence to tackle your biggest SAP challenges.
Geoff Scott is CEO and Chief Community Champion at ASUG. Don't miss this year's ASUG Tech Connect conference (Nov. 4-6 in Louisville, Kentucky; register here).