Customers desire personalization at every touchpoint, and SAP Engagement Cloud is SAP’s newest product designed to meet that need. This powerful platform enables omnichannel personalization, provides real-time intelligence, and scales globally, driving loyalty, efficiency, and growth for SAP customers.


In this session, SAP experts will introduce the solution, highlight its foundational capabilities, and share the roadmap guiding its evolution. Discover how this comprehensive platform—spanning data activation through automation—optimizes the entire customer journey for enhanced personalization and operational excellence.

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