CRM and Customer Experience Community

The CRM and Customer Experience Community connects professionals focused on building meaningful customer relationships and delivering exceptional experiences. This community explores topics like customer engagement strategies, personalization, omnichannel commerce, and data-driven insights, while also sharing best practices and SAP solutions that drive loyalty, retention, and business growth.

Joining this community gets you access to:

  • Monthly virtual Community Conversations
  • Regular educational webcasts, featuring SAP experts, partners, and thought leaders 
  • Opportunities to connect in person at conferences, events, and local Chapter meetings 
  • Opportunities to directly influence SAP products 
  • Access to relatable editorial content and resource guides 
  • Access to an exclusive CRM and Customer Experience Resource Center featuring community-driven content
  • Invitation to join a private LinkedIn group so you can continue the conversation with your peers

For questions, ideas, or other inquiries, please reach out to us at communities@asug.com.

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What's Happening


March
12
Mar 12, 2026 | 12:00 PM – 1:00 PM