Each year, ASUG charts the shift­ing atti­tudes, focus­es, hur­dles, and solu­tion adop­tion rates among its mem­bers with the annu­al Pulse of the SAP Cus­tomer Research project. With the release of the 2025 iter­a­tion, Maris­sa Gilbert, ASUG Research Direc­tor, and Geoff Scott, ASUG CEO & Chief Com­mu­ni­ty Cham­pi­on, sat down to dis­cuss the results, in a con­ver­sa­tion mod­er­at­ed by Jim Licht­en­wal­ter, ASUG Con­tent Manager.

In the dis­cus­sion, they explored key high­lights from the research — includ­ing pop­u­lar focus­es and chal­lenges among ASUG mem­bers — and what the data reflects of how the ASUG com­mu­ni­ty is approach­ing SAP innovation. 

Key insights include: 

• What SAP under­tak­ings ASUG mem­bers are pri­or­i­tiz­ing in 2025. 
• Top chal­lenges ASUG mem­bers are fac­ing, espe­cial­ly as they embrace SAP S/4HANA and migrate to the cloud. 
• The break­down of envi­ron­ments ASUG mem­bers are lever­ag­ing to run their SAP investments. 

Down­load the full 2025 ASUG Pulse of the SAP Cus­tomer report here.